{"id":1508,"date":"2021-09-14T10:16:00","date_gmt":"2021-09-14T03:16:00","guid":{"rendered":"https:\/\/unifam.com\/blog\/"},"modified":"2023-03-11T10:18:13","modified_gmt":"2023-03-11T03:18:13","slug":"permen-milkita","status":"publish","type":"post","link":"https:\/\/unifam.com\/en\/blog\/permen-milkita","title":{"rendered":"Populer di Mata Netizen, Permen Susu Milkita Sabet Indonesia Digital Popular Brand Award 2021\u00a0"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":1509,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[58],"class_list":["post-1508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-siaran-pers"],"acf":{"short_description":"Customer experience menjadi penentu atas keberhasilan bisnis. Terlebih dengan maraknya penggunaan media sosial yang memudahkan konsumen berbagai pengalaman. Praktis, nilai dari customer experience pun makin meningkat. ","post_content":"Customer experience menjadi penentu atas keberhasilan bisnis. Terlebih dengan maraknya penggunaan media sosial yang memudahkan konsumen berbagai pengalaman. Praktis, nilai dari customer experience pun makin meningkat.\r\n\r\nPenerapan strategi customer experience yang tepat terhadap Milkita sukses meraih Indonesia Digital Popular Brand Award (IDPBA) 2021 dalam kategori permen susu.\r\n\r\nDalam acara penghargaan yang dilakukan secara daring (27\/8), produk unggulan dari PT United Family Food (Unifam) tersebut menjadi brand terpopuler bagi konsumen pengguna internet berdasarkan survei digital INFOBRAND.ID, TRAS N CO Indonesia, dan IMFocus.\r\n\r\nCOO Unifam Wishnu Pramuji menilai penghargaan ini menjadi bukti konsistensi dan keberhasilan dari strategi customer experience yang dilakukan Milkita baik melalui online (digital) dan offline (activation).\r\n\r\n\u201cPenghargaan ini semakin memacu Unifam untuk terus memberikan value di setiap strategi pemasaran sehingga menjawab kebutuhan masyarakat Indonesia sesuai visi perusahaan kami yaitu menjadi pemain kelas dunia di industri makanan,\u201d kata Wishnu.\r\n\r\nIndonesia Digital Popular Brand Award (IDPBA) merupakan ajang apresiasi bergengsi bagi brand-brand di Indonesia yang sukses membangun popularitas serta meningkatkan aktivitas brand-nya melalui media digital (Internet). Aktivitas itu menjadi penentu agar lebih unggul dan popular dibanding brand lain di kategori sejenis.\r\n\r\nRiset Indonesia Digital Popular Brand Index 2021 Fase III dilakukan pada bulan April \u2013 Juni 2021 terhadap 1.000 lebih brand ter-riset dari 150 kategori produk\/jasa. Riset tersebut menggunakan suara netizen dengan 3 parameter penilaian digital yaitu: Search Engine Based, Social Media Based dan Website Based. Dari salah satu parameter tersebut Milkita meraih XXX Search Engine Based di ranah digital.\r\n\r\nKeberhasilan Milkita meraih IDPBA 2021 tidak terlepas dari inovasi-inovasi yang dilakukan untuk selalu eksis ditengah masyarakat Indonesia lewat berbagai kegiatan secara digital.\r\n\r\nMisalnya, Milkita selalu aktif lewat media sosialnya (Facebook, Instagram, Youtube), dan juga e-commerce (Amazon, Tokopedia, Shopee). Tidak hanya itu, untuk selalu dekat dengan konsumen Milkita juga rutin mengadakan kegiatan seperti kampanye #DariRumahJadiBerkah, #MySweetMoments, serta instagram live Curcolan Mam, dan lain sebagainya.\r\n\r\nEksistensi Milkita pun tidak hanya mendominasi pasar domestik, kegiatan ekspor yang dilakukan Unifam didominasi oleh produk Milkita. Tercatat sebanyak 20 negara telah menjadi pasar dari produk Milkita diantaranya Amerika, Vietnam, Philipine, China, Korea, Taiwan dan lainnya. Milkita pun akan terus memperluas pasar di global sebagai brand asal Indonesia salah satunya ke Timur Tengah.\r\n\r\nMilkita merupakan pelopor permen susu di Indonesia dan telah melayani keluarga di Indonesia lebih dari 20 tahun. Dibuat dari Susu Sapi Segar, sehingga Milkita mengandung berbagai kebaikan gizi dari susu untuk meningkatkan kecerdasan dan kreativitas.\r\n\r\nSelain itu, Milkita juga tinggi Kalsium sehingga baik untuk membantu perkembangan tulang dan gigi sehingga baik untuk dikonsumsi oleh anak-anak maupun seluruh anggota keluarga. Saat ini, Milkita dikemas dengan design modern yang dilengkapi karakter sapi yang khas dan lucu bernama \u201cMilki\u201d."},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Populer di Mata Netizen, Permen Susu Milkita Sabet Indonesia Digital Popular Brand Award 2021\u00a0 | United Family Food<\/title>\n<meta name=\"description\" content=\"Customer experience menjadi penentu atas keberhasilan bisnis. Terlebih dengan maraknya penggunaan media sosial yang memudahkan konsumen berbagai pengalaman. 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