{"id":1526,"date":"2021-09-30T10:34:00","date_gmt":"2021-09-30T03:34:00","guid":{"rendered":"https:\/\/unifam.com\/blog\/"},"modified":"2023-03-11T10:36:36","modified_gmt":"2023-03-11T03:36:36","slug":"steven-wijaya","status":"publish","type":"post","link":"https:\/\/unifam.com\/en\/blog\/steven-wijaya","title":{"rendered":"Steven Wijaya Ingin UNIFAM Jadi Pemain Industri Makanan Berkelas Global"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":1501,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"category-3","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[58,62],"class_list":["post-1526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-siaran-pers","tag-visi-misi-unifam"],"acf":{"short_description":"Steven terobsesi untuk menjadikan UNIFAM sebagai pemain industri makanan kelas dunia sebagai perwakilan yang akan membawa nama Indonesia di mancanegara. ","post_content":"Batin Steven Wijaya, CEO PT United Family Food (UNIFAM) terusik saat mengikuti seminar yang menghadirkan penulis buku terkenal Blue Ocean Strategy, Prof. W. Chang Kim. Di akhir seminar Kim bertanya kepada semua peserta. \u201cBila saya menyebut Korea apa yang muncul dalam otak kalian?\u201dtanya Prof Kim.\r\n\r\n\u201cSamsung, Hyundai, LG,\u201djawab peserta spontan. \u201cJepang?\u201dtanya Prof Kim kembali.\r\n\u201cHonda, Toyota, Sony,\u201dsontak semua peserta menjawab.\r\n\r\nTerakhir Prof Kim menyebut,\u201dIndonesia?\u201d Seketika semua peserta terdiam, tak satu pun yang menjawab.\r\n\r\nRupanya seminar itu memberi kesan yang mendalam bagi Steven. Jiwa mudanya seketika terusik. Mengapa tidak ada produk Indonesia yang berkibar di luar negeri. Kalaupun ada yang sampai berjaya di luar negeri itu pun hanya trading, bukan branding image.\r\n\r\nDari situ Steven terobsesi untuk menjadikan UNIFAM sebagai pemain industri makanan kelas dunia sebagai perwakilan yang akan membawa nama Indonesia di mancanegara. Cita-cita mulianya ini masuk dalam visi UNIFAM yakni untuk menjadi pemain kelas dunia di industri makanan yang mengutamakan pengalaman konsumen.\r\n\r\n\u201cKelak suatu hari entah itu UNIFAM atau produk kita Milkita akan menjadi wakil dari Indonesia, yang membawa nama besar bangsa Indonesia di mancanegara,\u201dungkap Steven.\r\n\r\nTidak lama kemudian, tahun 2012 Steven membentuk UNIFAM Vietnam, yang kini jumlah karyawannya telah mencapai 400 orang. Tahun 2014, Steven kembali mendirikan UNIFAM Filipina dengan total karyawan sekarang (Juli 2020) mencapai 100 orang.\r\n\r\nSebelumnya UNIFAM USA (Amerika Serikat) telah dibentuk Steven jauh sebelum dirinya diminta menjadi CEO UNIFAM.\r\n\r\n\u201cJadi begitu sih, bisnis domestik harus berkembang tapi juga harus pasang bendera di luar negeri juga. Apalagi di Indonesia ini kan banyak orang bangga bila bekerja di perusahaan multinasional. Itu kan dari luar masuk ke dalam kan? Maka cita-cita saya ingin menjadi multinational company dari Indonesia,\u201dujar Steven.\r\n\r\nSaat ini, UNIFAM merupakan salah satu produsen makanan dan minuman asal Indonesia yang memiliki pasar hingga mancanegara. Tercatat, Unifam memiliki cabang di berbagai negara seperti Filipina, Vietnam, USA dan China.\r\n\r\nSelain itu, produk UNIFAM juga memiliki pasar ekspor ke 20 negara tujuan. Beragam produk Unifam ialah Milkita candy, Super Zuper, Jagoan Neon, Pino, Milkita Susu Kental Manis, Cola Candy, Split, De Fanty, Freshway, Sukoka, Kiko dan Milkita Pasta."},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Steven Wijaya Ingin UNIFAM Jadi Pemain Industri Makanan Berkelas Global | United Family Food<\/title>\n<meta name=\"description\" content=\"Steven terobsesi untuk menjadikan UNIFAM sebagai pemain industri makanan kelas dunia sebagai perwakilan yang akan membawa nama Indonesia di mancanegara.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/unifam.com\/en\/blog\/steven-wijaya\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Steven Wijaya Ingin UNIFAM Jadi Pemain 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